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| What? Something on my nose? |
Lance Armstrong's
capitulation to USADA and the subsequent reaction of various factions says much about not just cycling, but about modern sports. Armstrong's move was calculated and measured, each statement carefully managed, each appearance (including yesterday's mountain bike ride) choreographed and staged.
Yesterday's messaging was all about the future - "It Will Be Great" was the theme of yesterday's press event - about charity work and get fit programmes, and the Livestrong foundation. Livestrong has it's own
lobbying firm. Several papers dutifully repeated the seeded message that donations to the Livestrong foundation were up by orders of magnitude on Friday.
